Note: This is the 2024鈥�2025 eCalendar. Current program and course information is now found in the 91导航视频 Course Catalogue at .
Overview
Music Professional Development : Business models for monetizing music effectively in the digital era; music marketing fundamentals; music value chain; traditional and new marketing tools; publicity, advertising and promotion; the e-press kit; touring and merchandising; online distribution; social network marketing strategies; rebirth of video content; viral marketing; marketing for subscriptions, wireless; global perspectives.
Terms: Winter 2025
Instructors: Zaza, Boran (Winter)
