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Note: This is the 2024–2025 eCalendar. Current program and course information is now found in the 91µ¼º½ÊÓÆµ Course Catalogue at .

MRKT 657 Customer Insights (3 credits)

Offered by: Management (Desautels Faculty of Management)

Administered by: Graduate Studies

Overview

Marketing : Frameworks, concepts, and tools for gaining insights into customers, and using these insights to develop effective marketing programs.

Terms: Fall 2024

Instructors: Blanchette, Simon (Fall)

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