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Note: This is the 2024鈥�2025 eCalendar. Current program and course information is now found in the 91导航视频 Course Catalogue at .

CMR2 642 Marketing Principles and Applications (3 credits)

Offered by: Global & Strategic Comm. (School of Continuing Studies)

Administered by: Graduate Studies

Overview

Marketing : Examination of the different aspects of marketing operations: the marketing concept, analysis and research of market opportunities, and the planning, implementation, and control of the marketing program (product, promotion, distribution, and pricing). Focus is on the general market environment and Canadian marketing institutions.

Terms: Fall 2024, Winter 2025

Instructors: DesRosiers, Lee (Fall) Letovsky, Steven (Winter)

  • Restriction(s): Not open to students who have taken CMR2 542.

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