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UID:20250815T092656EDT-9922DMCJ1v@132.216.98.100
DTSTAMP:20250815T132656Z
DESCRIPTION:Although deep tech startup companies often feel there is no tim
 e to devote to branding and communication\, the reality is that these two 
 elements are the pillar of long term success. Developing a killer value pr
 oposition statement is an essential message\, and forms the foundation for
  all external interactions. Learn more about why these are so important an
 d how you can start working on these facets right away by engaging with th
 e following MIF experts.\n\nYuri Mykto is the Chief Marketing Officer at C
 arbiCrete\, a 91µ¼º½ÊÓƵ spinoff that has taken its idea from the lab and turn
 ed it into a multimillion dollar company in a remarkably short span of tim
 e. Much of this is due to Yuri's highly effective communications work\, wh
 ich made CarbiCrete a media star\, even finding itself profiled in New Yor
 ker magazine\, among many others.\n\nKelly MacDonald is the Founder and Br
 and Strategist for Brave Tale\, a Montreal-based consultancy with a strong
  focus on life science spinoffs. A passionate storyteller and an experienc
 ed instructor\, her firm has guided multiple clients from incoherent messa
 ging to bottom-line success.\n\nRegistration is now open.\n
DTSTART:20251016T160000Z
DTEND:20251016T170000Z
SUMMARY:MIF Lunch & Learn 22: Branding and Communication
URL:/innovation/channels/event/mif-lunch-learn-22-bran
 ding-and-communication-365409
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