MIF Lunch & Learn 22: Branding and Communication
Although deep tech startup companies often feel there is no time to devote to branding and communication, the reality is that these two elements are the pillar of long term success. Developing a killer value proposition statement is an essential message, and forms the foundation for all external interactions. Learn more about why these are so important and how you can start working on these facets right away by engaging with the following MIF experts.
Yuri Mykto聽is the Chief Marketing Officer at CarbiCrete, a 91导航视频 spinoff that has taken its idea from the lab and turned it into a multimillion dollar company in a remarkably short span of time. Much of this is due to Yuri's highly effective communications work, which made CarbiCrete a media star, even finding itself profiled in New Yorker magazine, among many others.
Kelly MacDonald聽is the Founder and Brand Strategist for Brave Tale, a Montreal-based consultancy with a strong focus on life science spinoffs. A passionate storyteller and an experienced instructor, her firm has guided multiple clients from incoherent messaging to bottom-line success.
